We developed the Tekstiliana visual identity into a broad and flexible design system connecting the project’s communication, digital presence and physical environment. The existing logo became the starting point for a visual language that we expanded through colour and typography, patterns, graphic elements and composition principles.
The textile theme continues into the details – some of the graphic linework is inspired by sewing machine stitches. We also extended the system into the physical environment, developing principles for pictograms, door numbering, glass markings and material presentation.
For the first stage of communication, we created the construction fence design, a teaser video introducing the Tekstiliana neighbourhood and a teaser website for collecting prospective customer leads. Later, we designed the full website and handled its development.
CGI visualisation was also a significant part of the project. While Tekstiliana was still taking shape, the website and communication needed to present its future environment in a convincing and tangible way. We coordinated the development of the initial architectural and interior visualisations as part of the wider Tekstiliana visual world.
The project continued to evolve and some of the solutions were later changed. This case presents Tekstiliana during the stage in which we shaped its visual and digital system.