We refreshed the Squalio visual identity by reviewing the existing system, refining the logo and rebuilding the core visual elements into a more contemporary identity for a technology company.
The most important part, however, was not the logo itself, but creating a visual language Squalio could use in everyday communication. We developed a distinctive graphic principle – within an otherwise filled grid, one tile always “opens”. It became a simple and flexible metaphor for Squalio being open to collaboration, new ideas, technology and opportunities.
Around this principle, we built a wider communication system – colour, typography, composition rules, presentation and one-pager templates, social media design, business cards and other everyday materials. We extended the same visual language into the design of the Squalio website.
The result was not simply a refreshed identity, but a practical system capable of working across everything from a single social post to presentations and the complete digital environment.